THE ASK

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Create a social media brand bible for their global chain of hotels to educate the local teams on having a cohesive message and accomplishing set goals. This ranged from content calendars to community management, tracking and analytics, paid advertising spend; Mini audits of each global chain's social channels; Summary versions to share with stakeholders in Hong Kong about changing their digital strategy and budgets.

THE RESULT

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  • 300-page document that encompassed education on social media, global (and local) strategy and a how-to guide on accomplishing ROI.

  • 100-page audit document to give an overview of each hotel's social channels.

  • Two 30-page summary documents (one heavily being visual) to present to stakeholders in Hong Kong.